Whether you’re a marketer or just marketing your business, it’s important to have a blog. Hopefully you understand that having a blog helps position you as an expert in your industry.
As a blogger, the primary goal is for your blog posts to appear on the first page of Google.
You might be asking, “How long should a post be?”
Many experts will advise you to write a blog post that is at least 500 words but did you know that the average blog post that shows up on the first page of Google is 2500 words?
This doesn’t mean writing a blog post that is 500 words or less than 2500 is a bad thing; nor does it mean it won’t appear on the first page of Google; however, if your goal is to get on that first page which most likely it is you should be prepared to write long, quality posts.
Quality posts will often translate to being between 1000 and 2000 words.
If you’re not a writer or it’s a matter of you not having a lot of time to be writing than this post is perfect for you. I’m going to share with the 12 strategies that will help you write 1000 to 2000 words and 30 minutes or less.
Step One: Dictate Post
One of the fastest ways that you can write a long blog post is by dictation. In fact, that is exactly how I wrote this blog.
I’m using new software called Dragon. It comes with a headset and a CD and essentially I speak through the microphone and it’s pretty accurate.
Some systems on PCs have dictation systems built in however I have found him to be extremely inaccurate so much so it would take less time for me to just type it out than to speak out.
You can also use your iPhone which is pretty accurate. I’m not with the Android or other devices but certainly with the iPhone you can use Siri and dictate within your notes section.
All you do is speak into the headset or your mobile device and simply go back and edit and proofread your work and voila you’re done!
What’s cool about this strategy is that a blog post is more conversational, it’s not an essay or some formal written publication so it’s okay to read more like a conversation then a written piece. And that’s why this strategy is so effective.
Step 2: 20 Reasons for… (you fill in the blank)
This is a pretty simple blog post to write.
Once you decide what your 20 reasons for what are write a minimum of 100 words for each reason.
Add an intro and conclusion and you’re well on you way to having a 2000+ blog post.
Step 3: 10 Mistakes People Make When Starting a Business and How to Avoid Them.
That is a sample of a blog post. Similar to step 2 identify the 10 mistakes and ways to avoid them.
Each mistake should be 100-200 words.
Step Four: Book reviews
In this step, select the top 10 books in your niche that you’ve read and write a review on each book. Include what you learned and the benefits of reading it. Sign up for Amazon’s affiliate program and include your affiliate link for the book in your blog post. See my top 10 book list.
Step Five: The opinion post
We all have opinions. For example you could write a blog post titled Why I Don’t Send People Directly to My Sales Page and Why You Shouldn’t Either.
If I were writing this particular article I would share what a sales page is and what happened when sending people to a sales page and what happened when I didn’t send people directly to a sales page.
I would talk about where I would send traffic to.
Step Six: The case study
One thing people love are case studies.
Creating your own is pretty simple. In fact, you could commit to writing 2000 word blog post for the next 30 days.
At the end of the 30 days, check the analytics.
Compare any opt-ins, sign ups or sales to the opt-ins, sign ups or sales you received prior to consistently writing 2000 word blog posts.
You could also compare and analyze your traffic using Google Analytics by looking at the views, unique views, how long people are staying on your sight and much more.
Whatever the results, share them and the steps you took.
Step Seven: Product Reviews
One of things I like to do before purchasing a product or service is to read the reviews.
I always look at multiple reviews just because I want to make sure it’s an accurate assessment of the product I’m looking to buy. You probably do the same thing.
So if you make a purchase, and you can do this with any products you have, write and publish a review. This should be something related to your industry and something of value to your target market.
Share your experiences and list the pros and cons. If appropriate, mention the competitors.
Check out the graphic below
Step Eight: Bookmarks and Favorites
When you’re surfing the web and you come across interesting websites do you bookmark them or save them to your Favorites? This is part of my favorites in Google. If you have something similar you cold simply write a blog post that lists the items in your favorites and why they are important.
Step Nine: Roundup Posts
A good example of a round up post is “The Top 5 blogs for Mompreneurs.” Identify your top 5 blogs by entrepreneurs who are also Moms and do a quick review on their pages. Then reach out to the site owners and let them know you recently published a blog post listing them as one of your top 5 blogs along with the link. Most of the time they will share your post on their blogs or their social media platforms.
Step 10: Common Questions
What’s the question that people ask you the most? Choose the top 10. In some cases a question can require a really long response depending on how thorough you want to be. If you’re still struggling to find questions pay close attention to the comments on the next webinar you’re watching. You can take those questions and use them for a blog post. The best thing about this strategy as that you don’t have to do any research about whether people will find your content valuable. You already know because you’ve seen people ask these questions.
Step 11: Conduct an Interview
Find an industry expert and conduct an interview. As a lot of questions. Record and have the recording transcribed. To boost your Search Engine Optimization, include the audio or video file inside of the blog post. A great resource for transcription is Fiverr.
Step 12: Top 10 Questions List in Your Niche
This is very similar to step 10 with common questions. However, here what you’ll do is go to the top Facebook groups in your niche and pull the top 10 questions people are asking. Create a post with the questions and your answers. You can share the post within those Facebook groups (if allowed). Again, you know these are questions that people want the answers to.
While the above is an exhaustive list of all the ways you can get to a 1000-2000 word blog post it certainly is a great start. Well written and thought at posts will help set you apart from the hundreds of thousands of marketers just throwing a few words together.
If you have your own unique way of writing long posts in a short time period please share it in the comments below.
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