JUST GETTING STARTED AND LOOKING TO GET TRACTION
- Create a good opt-in
- Email all your contacts telling people that you have created your own blog. Include the link and let them know if they like your blog they should subscribe.
- Leverage social media such as Facebook and Twitter.
- Comment on other blogs
- Once you begin to get some traction begin to follow people in your same niche. For example, if your niche is SEO Optimization, then follow people who are also in the SEO Optimization niche. A portion of those will follow you back
FACEBOOK AND TWITTER AS YOUR MAIN SOCIAL NETWORKS
- Utilizing Twitter, find people who tweet about your niche and start following those people. About 30 percent will follow you back. After a week, remove the people not following you.
- Utilizing Facebook, there are several different strategies to leverage including setting up fan pages, posting images with quotes, advertising, and shout out for shout out. Shout out for shout out is pretty simple. You find other fan pages in the niche and reach out the owner. Say “hey if you promote my fan page I will promote yours.” Two quick tips: start off with those who don’t have a lot of fans and only keep shout out post on your blog for a day.
DRIVE TRAFFIC TO YOUR BLOG
Find all bloggers in your niche with a lot of engagement (social shares, comments) and pay him to write about how awesome your blog is. If you don’t have money then refer back to the steps when you’re just getting started and you want to make sure you’re getting traction
INVEST IN FACEBOOK ADVERTISING
If you have a marketing budget Facebook ads are a great place to start. There are a lot of options in terms of what type of audience you want to reach and you can control your daily spend. Make you’re your Facebook ad directs people to a landing page with a lead magnet (gift) and make sure to use Facebook authentication.
3 THINGS YOUR BLOG NEEDS TO SUCCEED
- Create really good content. The average length of posts that appear on Google is 2,500 words. This doesn’t mean that shorter articles don’t rank. I’ve had several articles well under 2,500 words rank on the first page. This is just useful information to know.
- Need to have an effective opt in with a lead magnet that your target wants. Lead magnets are usually things like free eBooks, videos, webinars, book chapters, samples, or other give-a-ways. Lead magnets that take multiple days to deliver such as a 30-Day Course, ex lose weight in 30 days usually convert better than eBooks.
- Make sure to include share buttons and to make content tweetable.
BUILD AUTHORITY IF YOU DON’T HAVE SALES
You don’t have to have sales…if you’re really knowledgeable, eventual people will buy from you. Focus on the content and the education. Eventually the money will come. Remember to focus on delivering great value and content.
RANK QUICKLY FOR SEMI-COMPETITIVE KEYWORDS?
Authority links by an authority blog. A unique way to do this is find a writer on an authority site. Let’s use Huffington Post as an example. Read a few of the author’s posts and reach out to him/her and say
“Hi Heather, I noticed that you’ve been blogging on Huffington Post. You’ve got some really great content. I’ve noticed that you missed … in your post nonetheless keep up the good work.” Wait a few weeks and send another email “Heather another awesome post. Have you ever thought about blogging about this…? I think it would give your readers a unique perspective on …. topic.”
After another week or so send another email. Say,
“Hi Heather, awesome content. I just want to let you know I’m a huge fan and I would love to follow your footsteps. If you don’t’ mind me asking how do you start blogging on Huffington Post? I want to be just like you. If you can introduce me to someone who can make that happen you will just make my day.”
HOW MUCH SHOULD I BLOG?
This is the question that everyone asks. It’s not about how much it’s about how consistent you blog. At minimum, you should be blogging once a month. If that’s you then make sure you’re creating a blog post once a month. If you decide to blog three times a week then consistently blog three times a week. What you shouldn’t do is blog every day this week, next week blog once, and then go 2 months without blogging. The key is to be consistent so that people know when to come back to your blog.
START TO BUILD VIRAL JUICE
Go to Google Trends. This is a website that shows you what’s hot and what is currently trending. If you’re interested in videos check out what’s popular on YouTube. Once you see what’s trending, build relationships through their Facebook Fan Pages.
UTILIZE SOCIAL MEDIA FOR PAID AND FREE STRATEGIES
The process works as follows:
- You create an ad => send to a landing page (display page for your product) => send to an opt-in => include a thank you page with a second offer -> follow up emails
If you wanted to do this for free:
- Build a fan page => create really good content => have offers in sidebar for opt-ins => thank you page with a second offer => follow up emails
THE CALL TO ACTION
Use a question to encourage more comments or opt in to a program or offer. For example, if I wrote a post on 30 Ways to Improve Your Social Media Shares, I might ask do you have any other tactics to improve your social media shares…If you use an opt-in on your page put it above your comments section.
Your Post => Opt-In Page => Your Comments
Infographics – www.dailyinfographic.com
Decision making help – www.randomdecisionmaker.com
Opt-In Pages – www.leadpages.net
Autoresponder Messages – www.aweber.com